Advancement in technology has led to developments in every sector of business. From finance institutions to the mobile industry, progression has been steady and significant differences over the years are notable. In the mobile sector, technology has led to the development of more than 2 million mobile apps over the years.

However, getting an app noticed by the public can be a difficult task for mobile app developers. How then do they get their apps noticed amidst the mobile app traffic?

The solution lies in the use of app store optimization.

App store optimising is the procedure of improving your mobile app’s visibility for the app to rank higher on an app store platform. Mobile apps are the apps you find on an iPhone, Android, Windows or Blackberry phone. While an app store platform includes iTunes for IOS, windows store for an android phone, Google play store, and Blackberry world.

When it comes to mobile apps, the higher the ranking of your mobile apps on an app store platform regarding search results, the more its visibility to potential customers. Increased visibility results in an increase in traffic towards your app’s page on the app store platform you utilise.

The primary purpose of aso is to assist you to drive traffic to your mobile app’s page on the app store platform, for searchers to take appropriate action like downloading the app.

How is ASO different from SEO?

Despite the similarity of app store optimising and SEO regarding generating traffic to a particular site, the two have differences. The significant difference is app store optimising directs traffic towards an online app store platform page for an aso app while SEO creates traffic for a website page.

Another difference between aso and SEO is that their user interfaces are different from each other. For instance, searching for the word heart rate on google will yield different results from what will appear on an app store platform like google play store.

The trend searches on both optimisation platforms are also different. In a web search for mobile apps, the search trends are mainly about the features of a particular app. While search trends on an app store, focus primarily on the app’s ranking factors like its frequency of use, the number of installs, and the app’s data.

What are the differences between apple store and google play store in handling app ranking and keywords?

The significant difference between the two app store platforms when it comes to aso marketing is the number of characters each platform allows. Apple store only allows 225 characters in the aso app title while google play store allows for 300 characters.

Regarding text description, app store does not use the aso app description as part of aso marketing. Unlike google play store that utilises the app’s text description as keywords, Apple store handles app ranking and keywords discoverability by publishing the app store optimization apps in different categories. For instance, game apps are into three sections. Google play store uses an entirely different format for discoverability.

Each app page a google play store user opens, also has installed and similar app sections. These sections control the play store’s algorithms regarding app store optimising.

Despite the differences on both app store platforms, they still use various app store optimization tools to help in aso marketing.

The leading tools include:

1. The tool

The tool is a complete aso marketing tool that assists mobile app developers to acquire downloads and make money from their apps. It helps developers optimise and track their aso app by using top charts, keyword rankings, and user ratings among other essential tools.

2. App Annie

App Annie is one of the oldest aso marketing tools. It is the standard tool used in app market data and app analytics. It provides mobile app developers with an easy to use platform for running their app business at every stage. The app Annie tool also helps mobile app developers track their competitors.

Aso is essential for any mobile app developer looking to create traffic towards their app’s page.