Search engine optimization, also known as SEO for short, is important for every successful web project.
important. Specifically, it is about optimizing your website so that it can be found quickly via Google.
can be found. This only works if your web project receives a good ranking and, in the
and, in the best case, appears on the first places of the search results on Google. Which
keywords have to be searched for, you decide.
More security ensures search engine optimization

Not only the users are happy, if your web project offers besides great content also a certain
security for visitors. This works for example with the widespread
SSL encryption. The so-called SSL-encryption is also used by Google as a criterion for a better ranking.
for a better ranking. If you want to be considered reputable both by visitors and in terms of
search engine optimization, there is no way around SSL.
Fast loading is positive for SEO

As a rule, especially new visitors to a website are anything but patient. You know this
perhaps yourself: If pages take too long to load, you leave them early. The
has a negative impact on SEO and is also detrimental to attracting potential customers. In addition
Google reacts extremely critically to long loading times and immediately downgrades the ranking of an affected
downgrade the ranking of an affected web project immediately.

In order to make your web project faster, you should eliminate all resources that block rendering
blocking. In addition, you should optimize or reduce the parsers, compilers and of course the execution of JavaScript as
JavaScript execution as good as possible. Also certain image formats and of course smaller
file sizes provide for faster loading. Users and ranking will thank you for this
thank you.
Optimize the title for SEO

An important ranking factor for Google is the content in the so-called title tag. This content
is visible in the source text as well as in the search results at Google. And this is what makes the
tag so interesting. In general, it is important to make sure that each individual URL has its own title tag.
title. The selected keyword should appear in the text and be as far as possible in front.
possible. There are also clear guidelines for the length: The content of the title tag must not exceed 70 characters.
title tag must not exceed 70 characters. Of course, an appealing wording and the content as such are also important.
content as such - this must make potential visitors click.
Good content pleases users and Google

Google not only crawls tags and checks technical conditions, but especially the
textual content is important for SEO. Therefore, it is essential to write texts that will be read by visitors.
really read by visitors. The longer the visitors stay on your website,
the better for the ranking. A sensible structure, real added value and a direct address are therefore indispensable
are therefore indispensable to satisfy users.
Concise headlines for search engine optimization

Headlines are not only an important clue for users to quickly find their way around your website.
find their way around your website. They also play an important role for SEO. Therefore, it is important that the headlines are not only short, but also understandable and aptly formulated. It pays off if the headings of individual sections match the content of the title tag and the content of the meta description. In addition, one or more keywords must be used here. You are welcome to use several hierarchy levels belonging to the group of h1 tags to h6 tags. Usually, a maximum of three levels is sufficient; anything else can be confusing for the reader.
for the reader.
Mobile optimization pays off

Very often, people no longer access websites, stores and blogs via their desktop PCs, but use smartphones or tablets.
use smartphones or tablets. To do justice to this fact, your project must be optimized for mobile use.
optimized for mobile use. Not only technical components are affected, but also the layout.
but also the layout. It is important, for example, that menu items and all images can be seen right away.
be seen at once. In addition, scrollability is essential. A good readable font size is also part of the
part of the optimization for mobile users. Also, make sure that the individual buttons are easy to reach with your finger
finger and are not too close to each other. With the touchscreen this is more critical
than when navigating via computer mouse.

If you don't have a project yet, take a look at the web projects on our platform, which you can buy by auction or for a fixed price. Maybe there is something interesting for you!